For Thermo Fisher’s Peptones campaign, I developed a unique concept centered around a power button crafted from peptone powder, symbolizing the product's strength and impact. Building on this concept, I designed a cohesive set of materials, including banners, banner ads, social media assets, and a playbook to ensure consistency, each emphasizing the product’s high quality through scientific imagery and a clean, precise aesthetic. This approach gave the campaign a memorable, visually striking look that connected powerfully with Thermo Fisher's biotech audience.