To attract attendees to eXp’s upcoming events in Europe, I designed a social media strategy that showcases the unique appeal of the host cities—Seville, Paris, Lisbon, and Florence. Centered around oversized, visually striking location pins placed near iconic attractions, this campaign establishes an instant connection between each event and its vibrant city backdrop.I developed eye-catching social media content for Instagram, Facebook, and LinkedIn, featuring engaging visuals and captions that spotlight both the event highlights and the host cities’ allure. Additionally, I crafted a series of targeted emails to reach past attendees and interested individuals, maintaining a consistent, captivating theme. To enhance engagement, I created a custom landing page with an interactive map of event locations and local attractions, providing a seamless and inspiring user experience that drives registrations and amplifies excitement.