When Thermo Fisher approached us to create a campaign showcasing the positive impact of technology during the COVID-19 pandemic, I aimed to highlight inspiring stories with a human touch. Recognizing that each success story was driven by individuals making a difference, I focused on creating illustrations that captured their unique personalities and contributions. These illustrations formed the heart of engaging case studies, with narratives carefully crafted to authentically represent each person’s story.

From there, I designed banner ads and emails that promoted the campaign, ensuring every piece was visually compelling and informative. This project served as a powerful tribute to human resilience and innovation, and I’m proud to have played a role in bringing these stories to life.