To give Digi-Key a modern edge, we began by updating their brand guidelines, incorporating circuit-inspired lines and shapes to emphasize their connection to electronic components. With these new guidelines in place, we crafted a variety of materials, from emails to landing pages and ads, each designed to stand out while staying true to the refreshed brand. For each campaign, I introduced unique themes through lifestyle images, illustrations, shapes, or animations, creating a cohesive yet distinctive look across all digital touchpoints.